About A-Sisterhood

Paula is a self-employed feminist in heels who has run her own business for more than 20 years. She works within the field of beauty and fashion as a PR, marketing and events manager. In addition to her interest in feminism, Paula is dedicated to the personal development of young women. Her work in this field has escalated her interest in women’s rights and has enabled her to do work which has already furthered females in society through charitable undertakings. More than £1m has been generated for good causes directly through her work.

Sarann John is the 2025 A-Sisterhood Ambassador who is enjoying ‘a reign with a role’ with the responsibility of representing A-Sisterhood throughout the year at charities and fundraisers which support, empower and protect women. This includes travelling to India to meet acid attack survivors known as the sheroes, hearing their stories, and visiting Wildlife SOS to see their amazing work. Sarann uses her position to raise awareness for the work that we do around the world and to inspire the pageant community to join with us in challenging global issues against women, particularly those we find uncomfortable to talk about such as domestic violence, sexual abuse, acid attacks and female genital mutilation. On a personal level, as a fitness creator, Sarann wants to encourage women to aim to be the strongest versions of themselves, to turn their pain into power, and their power into purpose.